Membership marketing blog

Why is regular communication with your members so crucial? This listicle unveils the benefits that come with a strong communication strategy designed to keep your members informed, involved, and invested in your organisation's success.

Marketing is the pipeline through which new members flow in and existing members stay engaged. In a world full of digital noise, membership organisations need clever, cost effective marketing strategies to stand out and grow. In this blog post, we unravel the essential strategies membership organisations can employ to market and promote effectively.

This comprehensive guide delves deep into the world of membership organisations, shedding light on their unique nature, operational challenges, and the vital role technology plays in sustaining their effectiveness.

In this intermediate-level guide, we will explore the essential components and strategies required to develop a membership site that meets the goals of your organisation, like finding new members, managing existing memberships, organising events, and handling payments.

Since the global pandemic in 2020, charities have had to dramatically change how they raise funds and access members. Public-facing fundraising has had a digital makeover paving the way for the need for good customer relationship management (CRM).

It is hard to imagine a world without CRMs as they are, without a doubt, a must-have for a trade association. Trade association CRMs have become increasingly popular in aiding members and event management.