In recent years societies and clubs have been taking advantage of the digital age by creating websites to promote their interests or causes. However, websites can do much more than just promote; they can manage every aspect of a society or club.
But how?
By having an integrated website and CRM system in place. You can power up your society or club website by expanding with CRM functionalities to help free up your time dealing with tedious admin tasks.
Clubs and societies have to deal with membership subscriptions, events, forums, newsletters; the list goes on. A CRM's aim for clubs' or society websites is to help streamline all systems and databases into one place. It not only makes everything a lot simpler but releases the organisers from spending their spare time on admin tasks.
Before we dive into the benefits, first, let's look at what a CRM is.
To put it simply, a CRM stands for Customer Relationship Management. It is software that streamlines all of your systems into an all-in-one solution. For example, it can help you elevate your club or society website from promoting your interest or cause to being a membership management system.
A society or club CRM's main aim is to assist with growing your membership, save you time and provide a user-friendly experience. Memba's CRM key features help you organise social events, publish newsletters, easily access forums, and keep your members' information safe and secure.
So, why would an integrated website and CRM system benefit your society or club? You might not know exactly what the benefits will be to you and your members just yet. So, ask yourself a few questions to determine if an integrated CRM alongside your society or club websites is for you.
Do any of these questions resonate with you? If so, your society or club website would benefit from an integrated CRM to manage all the admin tasks for you. This will free up your time to enjoy your society and club without it feeling like a second job!
The important factor here is time. Therefore, Memba has tried to make it as simple as possible by understanding your problems and needs by creating an integrated website and CRM. Below are just some of the many ways a CRM can help you and your members.
Automations are a lifesaver (and a time saver) for volunteer-led societies and clubs. It can get tedious and confusing to manually renew subscriptions, send out newsletters and organise events.
With a society CRM in place, organisers will save hours weekly as communications can be sent out automatically to other members when required. And this can benefit you in so many ways; for example, you don't need to chase things like who is attending the upcoming event.
Memba's integrated website and CRM allow the lead member to receive notifications on organisational activity, such as event attendance. Similarly, it pushes out notifications to remind members to respond to any communication you have put out.
A big benefit of automation is managing membership expiry. If you don't stay on top of renewals, then the club or society may fail. In short, a society or club CRM, means you have one less thing to worry about.
The automation means you don't need to chase payments, and members don't have to worry about forgetting when payments are due. Additionally, a study found that the retention rate increased by 47% when companies started to use a CRM. Highlighting the power of a CRM in engaging your members in the activity promoted on your society or club websites.
Opting for a website with an integrated membership management system means you will automatically free up so much time. Sometimes, volunteering for a society or club can feel like a second job. However, that should not be the case; you should be able to enjoy your interest just as much as the other members.
Therefore, member and event management can help you ditch the paperwork for good and streamline all your members into one centralised database. In addition, you can create online or in-person events and set all the logistics using built-in membership management and event management functionality.
Memba's CRM has a great feature for club websites that allows you to keep a picture and profile for each member. It allows you to personalise each profile with goals, special interests, dietary requirements, personalised notes and dynamic reports.
It also allows the group's leaders to gain a comprehensive picture of the connection between the member and the club or society. Additionally, 90% of consumers said that the personalisation of a website makes it more appealing to use.
Society and club CRM should make it easier for your members. Everything they need is in one place and easy to access without the hassle of paperwork and different login systems.
A club or society CRM also helps to keep your members motivated. It increases engagement in events, forums and bulletins. A report found that 47% of customers' satisfaction went up when using a CRM.
It can greatly impact how long members stay in the club or society. If you think about it, not everyone is the same age or has the same technical experience. Therefore a simple, user-friendly CRM ensures it is inclusive for everyone and helps your retention.
A Memba websites and integrated CRM makes it really easy for you to update with new events, newsletters and forum topics. This is a key feature for societies and clubs as they need to update their members regularly through many different communication channels.
You don't want your hobby, your interest, or the thing you are passionate about to feel like a chore. The ultimate aim of a club or society CRM is to help you regain some freedom back from tedious administrative tasks.
Club and society management systems, like Memba, can save you hours of filing paperwork, chasing payments and becoming stressed with losing track of all the systems. Instead, it allows you to focus on what really matters and helps you to actually enjoy your society and build relationships with the other members.
Commonly, clubs and society databases are held online. However, keeping all sensitive information secure is vital to avoid compromising your members data.
With CRM software in place, it guarantees the rights and improves the security of your members' data. It also protects you, as the leaders, from risking hefty fines. But unfortunately, as your club or society grows, the risk of fraudulent activity and the misplacement of sensitive information increases.
Therefore, a society and club membership system that places emphasis on security, performance and ease of use helps keep you and your members safe and engaged.
